Upside Properties
Meet Gunnar Conley Your West Seattle Real Estate Agent
I'm Gunnar Conley, a Managing Broker and REALTOR® with Upside Properties, and I help people buy, sell, and invest in homes in West Seattle, White Center, and Burien, and across King, Pierce, and Snohomish Counties.
My track record
- 105
- Homes sold, buyer and seller sides
- $73M
- In total sales, buyer and seller sides
- 102.57%
- Average sale price compared to list price on my listings
- 5.0
- Google rating from 17 reviews
Sales figures are career totals from NWMLS as of October 2026.
My story
I found real estate almost by accident. After studying Business at Gonzaga University, I took a summer internship at a small boutique brokerage in Spokane, and by the end of that summer I knew I wanted to be a real estate agent. I started in the industry in 2017, got my license in 2018, and have been helping people buy and sell homes ever since.
What hooked me was the mix. I get to run my own business, and I get to work closely with people during one of the biggest moments of their lives.
I grew up in Issaquah, and after college I moved to West Seattle. Today I'm a Managing Broker with Upside Properties, which began as a team within Coldwell Banker Bain and launched as its own independent brokerage in 2023. My home here is the center of my life. I want every client to know what it feels like to come home to a neighborhood they love.
When I'm not working, I'm usually in the garden. I grow both vegetables and flowers, and my wife, Hannah, and I go to the Northwest Flower & Garden Festival every year. You'll also find me at CrossFit or cheering on the Seahawks. Hannah runs her own small business, so we trade a lot of notes on what it takes to keep clients happy.
What makes me different
I tell the truth rather than tell you what you want to hear. Here's what that looks like when we work together:
Honest advice, even when it's "don't buy" or "you should wait to sell"
If I feel you are leaving money on the table as a seller, the timing isn't quite right, or the market is overpaying for homes, I'll tell you. I've built my business on helping people make good long-term decisions, and I will do the same for you!
A Certified Negotiation Expert at the table
I hold the Certified Negotiation Expert designation. Through every step of the transaction, I am trained to protect your money and your terms. From the offer price to inspection repairs, appraisal gaps, and closing dates, I walk you through what we can ask for, what we can give, and where I'd hold firm, so you're never guessing.
West Seattle is home
I live in West Seattle, my favorite place in the world. I know it the way a neighbor does, from the best place to grab a coffee to the most efficient morning commutes. I'm committed to this community, and helping people find their home here is my passion.
Contractors on standby for home prep
I have painters, handymen, cleaners, landscapers, and other trades on speed dial: people I know, like, and trust, and have worked with before. I often gather multiple bids so you can compare, and you make the final call. From there, my team and I stand in for you with the contractors, keep the work on schedule, and check that it was done right.
On your timeline, not mine
I'll never push you to list before your home is ready or to write an offer on a house you're unsure about. If it takes a few months or a year to find the right fit, we'll take that time.
Staying in touch long after closing
Closing day is the start of our relationship. You'll get a handwritten note from me on your birthday and your home anniversary, invitations to client events like our fall photo shoot, and my monthly newsletter. When you need a quick read on what your home is worth, call me.
What clients say
Home buyers★★★★★"Working with Gunnar Conley was exactly the experience we were looking for. From the start, we wanted an agent who understood our specific needs and our preferred style of collaboration—someone who could provide expert guidance without the high-pressure 'salesman' energy."
Sold and bought★★★★★"Gunnar has been an absolute pleasure to work with. We sold and bought our properties with Gunnar and it was the best decision we've made. He is professional, knowledgeable, responsive, and always there to help if needed. We have used other agents in the past but they did not come close to the value that we received from Gunnar and his team."
Sold and bought★★★★★"My wife and I were selling our condo in Issaquah and looking for a new home in the Lacey/Olympia area, we used Gunnar on both transactions and we would never use anyone else. He left no stone unturned when it came to finding us the perfect home and did a fantastic job of selling our condo for well over list price."
How I work
Swift, direct communication
Call, text, or email, whichever is easiest for you. I get back to you quickly and keep you posted at every step.
Advice backed by data, decisions made by you
Every recommendation I make comes with the numbers behind it: recent sales, active competition, and what buyers are paying right now. I'll give you my honest read, and you make the final call. It's your home and your money.
You work with me
I have two full-time support staff who handle contracts, deadlines, and paperwork. That means when you reach out, you get me, and I spend my time on the parts that matter most: pricing, touring, offers, and negotiation.
Meet with Gunnar
Our first conversation is about you: your goals, your timing, your budget, and what's on your mind about the market. From there, we put together a plan for selling (Prepare, Price, Promote, Protect) or buying (Plan, Tour, Offer, Close), and you'll know what happens next at every step.
Set up a meetingWhat I do
Selling your home
Most of the money in a sale gets made before the listing ever goes live. I handle the prep, the pricing, the marketing, and the negotiating, and you make every final call.
Prepare · Price · Promote · Protect
See how I sell homesBuying a home
Buyers who start early and stay patient tend to write the strongest offers. I educate and prepare my clients, so when the right house becomes available, they're ready to make their move.
Plan · Tour · Offer · Close
See how I help buyersInvesting
I help clients buy and sell condos and single-family homes as investments. We look at rents, expenses, and resale value together before you make an offer.
Rents · Expenses · Resale
Who I help
I work with:
- First-time buyers who want a clear plan before they start touring
- Owners moving up to a bigger home, or moving into a smaller one
- Sellers whose home needs some work before it goes on the market
- Investors looking to buy their next investment property
- Buyers relocating to West Seattle from another part of the region or another state
- Clients buying or selling anywhere in King, Pierce, or Snohomish County
Where I work
Most of my clients live in, or want to live in, West Seattle neighborhoods like these:
- Admiral
- Alki
- Gatewood
- Arbor Heights
- Morgan Junction
- Fauntleroy
- Highland Park
I also work often in nearby White Center and Burien, and I help clients buy and sell across King, Pierce, and Snohomish Counties.
Explore West Seattle neighborhoodsFrequently asked questions
What areas do you serve?
I specialize in West Seattle, White Center, and Burien, and I also help clients buy and sell across King, Pierce, and Snohomish Counties. I have sold as far west as Port Orchard, as far east as Ellensburg, as far north as Anacortes, and as far south as Vancouver, WA.
How do I choose the right real estate agent?
The right agent listens and understands your unique situation, delivers relevant and informative data to assist in major decision making, and educates you throughout the process. They communicate swiftly and effectively and provide guidance based on what is best for YOU, not for them.
How do you decide what my home is worth?
I start with recent sales of similar homes nearby, then compare your home's condition, size, view, and updates to the homes you'll compete with today. I weigh market data with what I am seeing "boots on the ground." Ultimately, you make the final pricing decision. My job is to provide you the right data and information to make the decision that is best for you.
What marketing do you do for listings?
Every listing gets high-resolution photography, video, drone photos, and a 3D tour, plus print pieces and full exposure on the NWMLS and the major home search sites. Every week, we email the agents whose buyers match your home, share it on social media, and reach out to my network of past clients and contacts. We get your home in front of ready, willing and able buyers.
When should I start looking if I want to buy?
Earlier than you think. Touring homes and walking neighborhoods a few months ahead teaches you what your budget buys, so you're ready to move quickly with a strong offer when the right home comes up. The most effective home buyers are the ones fully pre-approved and educated on market data and the offer writing process.
How do real estate commissions work?
Commissions are negotiable and are not set by law. Since January 1, 2024, Washington law (Senate Bill 5191) has required buyers to sign a written agreement with their brokerage, just as sellers sign a listing agreement, so the fee is spelled out before any work starts. When you work with me, you'll sign a listing agreement (sellers) or a buyer agency agreement (buyers), and you'll fully understand how my compensation works.
Thinking about a move?
We can start with a plain conversation about your goals, your timing, and what the market is doing right now. Call or text (206) 330-4006, or email gunnar@allseattlehomes.com.